Click here To view the latest edition of NUCLEAR TECHNOLOGY INTERNATIONAL Click here to view the previous edition	Nuclear Technology International	Courtesy of OECD/NEA

Meeting demand for electricity around the world is growing rapidly. This is a major issue for governments and there is increasing concern over the use of fossil fuel to meet that requirement. Structural changes in both the producer and consumer sides of the nuclear industry have had implications for the level of competition in the nuclear engineering and fuel cycle markets. With renewed expansion of nuclear power now anticipated, there are three basic areas of interest to the nuclear industry for future growth:

• Areas with a mature nuclear industry
• Areas with a young nuclear industry and power demand growth
• Areas with no nuclear industry but which have a strategic need for diversifying power supply

Nuclear Technology International addresses the issues affecting all these areas of growth and explores the latest technologies that will enable the industry to increase its capacity to meet the ever-growing demands for power worldwide. The publication provides senior executives throughout the nuclear industry worldwide with all they need to know about new developments, advances in technology, management issues and environmental matters. It also provides a unique forum for the exchange of the latest industry and government thinking. It examines competition in the major nuclear industry sectors at present, and how this may change with a significant upturn in demand.

Designed to be used by senior executives in the nuclear industry around the world, Nuclear Technology International is read by those people responsible for the construction, development and management of nuclear projects. It will reach executives in charge of purchasing technologies, systems and equipment that will enable governments and countries to increase their nuclear capacity to meet the ever-growing demands for power.

WORLD NUCLEAR ASSOCIATION

The World Nuclear Association is the global private-sector organization that seeks to promote the peaceful worldwide use of nuclear power as a sustainable energy resource for the coming centuries. The WNA deals with all aspects of nuclear power generation, from mining through to safe disposition of wastes. It also supports World Nuclear News, a free online news service delivering accurate and accessible information to the industry and general public alike. www.world-nuclear.org

NUCLEAR INDUSTRY ASSOCIATION

The Nuclear Industry Association (NIA) is the trade association and representative voice of Britain’s civil nuclear industry. It represents over 135 companies and the diversity of membership facilitates and encourages effective industry interaction to support our key objectives. The range of member companies continues to grow and includes companies involved in most business sectors of the UK civil nuclear industry. The mix of services and products offered by members is extensive and spans the entirety of the supply chain. www.niauk.org

Alex Preston is Editor of Nuclear Technology International. He has been a well-known figure in the power publishing sector for the past eight years. In the past, he has been assistant editor of both Electricity International and Asian Power. In this role, he also helped compile the annual AESIEAP (Association of the Electricity Supply Industry of East Asia and the Western Pacific) Goldbook, as well as a number of non-power related annual yearbooks.

Alex has also been editor of Worldwide Independent Power (WIP) and launched American Independent Power (AIP) and helped grow Independent Power Asia (IPA). He was also actively involved in the annual On-Site Power Exhibition.

Recently, Alex has been involved in the IT industry, joining DatacenterDynamics as editor of Zerodowntime. This role has allowed him to comment and support the energy and power consumption concerns of industry and enterprise around the world, whilst also chairing panel sessions at DatacenterDynamics’ global conference series.

FOREWORD

• SKILLS – THE NEW CHALLENGE
  Alex Preston

INTRODUCTION

• GROWTH AND OPPORTUNITY
  Yury A. Sokolov, Deputy Director General, Department of Nuclear Energy, International Atomic Energy Agency

MARKET OVERVIEWS

• NUCLEAR THINKING FOR A GREENER FUTURE
  Angel Gurría, Secretary-General, OECD
• ENERGY TRANSFORMATION
  Dennis R.Spurgeon, Assistant Secretary for Nuclear Energy, US Dept of Energy
• NUCLEAR AS AN IMPORTANT COMPONENT OF EU ENERGY POLICY
  Andris Piebalgs, European Energy Commissioner
• IS THERE A SOUTH-EAST EUROPE ENERGY CRISIS?
  Ivan Genov, Executive Director, Kozloduy Nuclear Power Plant
• THE ROLE OF PROGRAM MANAGEMENT IN THE GLOBAL NUCLEAR RENAISSANCE
  Jeff Benjamin, Senior Vice President Commercial and International Programs, Jay Brister, and Bill Badger, CH2M HILL Nuclear Business Group
• EMERGING NUCLEAR POWER MARKETS
  Ian Hore-Lacy, Director of Public Communications, World Nuclear Association
• THE LEADING UTILITY IN CENTRAL AND SOUTHEASTERN EUROPE
  CEZ GROUP
• NUCLEAR'S NEW LEARNING CURVE
  Malcolm Grimston, Associate Fellow, Energy, Environment and Development Programme, Chatham House
• NEW NUCLEAR: FROM HERE TO DELIVERY
  John McNamara, Head of Media & Public Relations, Nuclear Industry Association
• WNA 33RD ANNUAL SYMPOSIUM REVIEW

MINING

• AFRICA'S UNTAPPED POTENTIAL
  Alex Preston

FUEL FABRICATION

• THE NORWEGIAN THORIUM INITIATIVE
  Øystein Asphjell, Julian Kelly, Thor Energy AS
• BRAZIL INVESTS IN THE PRODUCTION Of URANIUM CONCENTRATE
  Indústrias Nucleares do Brasil

EXISTING REACTORS

• AREVA: A FRONTRUNNER IN GENERATION III+ TECHNOLOGY
  AREVA

THIRD GENERATION REACTORS

• DESIGN FEATURES OF EU-APWR
  Makoto Kanda, Kazumasa Tanaka, Hiroto Kawahara and Seiji Terada, Mitsubishi Heavy Industries, Ltd.
• ATMEA1—THE MID-SIZED GENERATION III+ PWR YOU CAN RELY ON
  Yasuhiko Okabe, Marketing Manager, ATMEA
• NEW GENERATION NUCLEAR PLANTS: AN OVERVIEW OF ANSALDO NUCLEARE ACTIVITIES
  Ansaldo Nucleare
• FLAMANVILLE 3 EPR PROJECT
  Robert Pays, EDF Nuclear Engineering Division
• Gen III & IV MARKET SHARE SCENARIOS IN EUROPE
  Ferry Roelofs, Aliki van Heek (NRG), Luc Van Den Durpel (LISTO)

FUTURE REACTOR DESIGNS

• IRIS: TAILOR-MADE FOR DEVELOPING AND SMALL-SIZED NATIONS
  Mario D. Carelli, Westinghouse Electric Co LLC
• HYPERION POWER REACTOR: MAKING NUCLEAR POWER AVAILABLE TO EVEN THE MOST REMOTE POPULATIONS
  Deborah Blackwell, APR, Vice President, Licensing & Public Affairs, Hyperion Power Generation Inc.
• THE PEBBLE BED MODULAR REACTOR – NEW PROCESSES FOR A NEW PLANET
  Tom Ferreira, Senior Manager, Corporate Communications, Pebble Bed Modular Reactor (Pty) Ltd., Centurion, South Africa

OPERATIONAL ISSUES

• MARKET LEADER FOR NUCLEAR STEAM TURBINES AND KEY NUCLEAR POWER CONVERSION EQUIPMENT
  Alstom Power Systems
• CONVENTIONAL ISLANDS FROM SIEMENS – LEADING THE WAY IN PROFITABILITY AND RELIABILITY
  Siemens AG
• THE MATERIALS AGING INSTITUTE: EXPLORING THE LINK BETWEEN COMPONENT CONDITION AND AGING
  Chris Larsen, Vice President, EPRI Nuclear Sector
• WORLD’S LEADER IN PROVIDING SAFETY-CRITICAL SOLUTIONS
  Lockheed Martin
• NUCLEAR POWER INDUSTRY ON CUSP OF PETASCALE REVOLUTION
  Dr. George Chiu, IBM Research Scientist, Physics
• R&D ACTIVITIES FOR SAFE AND PRODUCTIVE NUCLEAR ENERGY
  VTT Technical Research Centre of Finland
• FLOWSERVE DELIVERS CONCRETE VOLUTE PUMPS TO FOUR NUCLEAR POWER PLANTS IN CHINA
  Flowserve
• SAFE AND RELIABLE CABLE SOLUTIONS FOR THE WORLD'S NUCLEAR INDUSTRY
  Nexans

DECOMMISSIONING

• JOSEPH OAT CORPORATION COMPLETES THE FIRST PROTOTYPE YUCCA MOUNTAIN WASTE PACKAGE
  Lawrence H. Bower, Chief Engineer, Joseph Oat Corporation
• NEW ERA FOR WEST CUMBRIA’S NUCLEAR INDUSTRY
  West Lakes Renaissance and Nuclear New Build

The key to the success of Nuclear Technology International is the quality of the readership, which is projected at 30,000 senior, technical, scientific, operational and executive personnel involved in the development, construction and management of nuclear projects worldwide.

The distribution includes key executives within:

All nuclear power plants and utilities Uranium Mining Corporations Fuel Enrichment and Fabrication companies Decommissioning organisations Equipment Manufacturers

Government Departments Major Consulting Firms Industry Regulators Disposal Agencies Nuclear Trade and Industry Organisations

The readership by job title includes:

Chief Executives/ Presidents Managing Directors Plant Managers Utility Ops Managers Nuclear Engineers Operations Supervisors Power Plant Operators Radio-physics Engineers Structural Engineers

General Managers Owners Consultants Nuclear Managers Simulator Engineers Safety / Fire Protection Engineers Project Engineers Mechanical Engineers Electrical Engineers

Copies of Nuclear Technology International are distributed in both print and electronic format.

Nuclear Technology International is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of Nuclear Technology International contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

• Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
• Monitor all responses to ensure you receive only genuine qualified enquiries.

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official Nuclear Technology International website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the Nuclear Technology International website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will: -

	Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
	Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.
	As a high-ranking site, GOOGLE regularly visits the Nuclear Technology International website, thus maintaining your highly ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

*85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

• The reader response service in operation for 12 months after publication
• A Search Engine Optimised Company Profile on the official Nuclear Technology International website
• A strategically placed advertisement in Nuclear Technology International
• A fully guaranteed precisely targeted circulation
• A complimentary copy of Nuclear Technology International upon publication

Publication Date: January 2010

For further details and advertising rates call Kevin Bell, Managing Director on +44 (0)20 735 0100 or e-mail Kevin.Bell@sovereign-publications.com or info@nuclear-technology-international.com.

Benefits – Achieve Your Promotional Objectives & Drive Sales

Advertising in Nuclear Technology International has become a key component in many companies’ promotional campaigns because of the extended reach and frequency the publication provides.

The carefully targeted circulation, high levels of ‘pass along readership’ and the fact that people read and refer back to the publication for many months after it is first issued means that your message will make multiple impressions on your target market.

Aside from providing advertisers with direct response and measurable rates of return, participating in the publication can also enable you to achieve other key promotional objectives, which will enable you to achieve more sales.

We can help you:

• Raise awareness of your company and your products and services
• Inform and educate your customers
• Improve brand recognition
• Increase your share of voice in the market
• Create interest in your products
• Trigger a need for your solution
• Show how your product solves a key problem
• Increase traffic to your website
• Achieve high rankings in the search engine results
• Leverage your trade show investments
• Differentiate your products
• Reduce perceived purchase risk
• Explain what level of performance people can expect from your product
• Provide a basis for comparison with competing products/substitute products
• Create a favourable climate for your product
• Reinforce your brand or image
• Reach new markets
• Encourage people to trial your product
• Promote a new or existing product
• Demonstrate the features and benefits of your product
• Show your product as the best alternative in the category
• Ensure your target market gets as much favourable information about your product as possible