A Hospital Decisions Special Report Published By Sovereign Publications

OVERVIEW

During the last 10 years, musculoskeletal science and musculoskeletal conditions including: arthritis, back pain and damage to joints, muscles and tendons, have gained greater prominence on national research agendas and in several healthcare initiatives around the world. Musculoskeletal related conditions affect one in four adults and account for a quarter of the total global cost of illness. They are the most common cause of severe long-term pain and physical disability and represent by far the most prevalent cause of work-related illness in the UK affecting twice as many people as stress. In terms of the societal and economic effects, MSDs are responsible for 9.5 million lost working days, account for up to one third of all GP consultations and currently cost society approximately £7.4billion a year.

Within only 15 years, the hospitalisation burden of these conditions is expected to increase by more than 50%. Unless action is taken, the financial burden that musculoskeletal conditions exert upon healthcare systems worldwide will continue to increase.

As a result of this, Sovereign Medical is producing the European Musculoskeletal Science and Disease Review, which will discuss the etiology, prevention and treatment of musculoskeletal disorders and trauma. The report will evaluate current medical advances and opinion in musculoskeletal practice in Europe supported by independent, peer-reviewed articles written exclusively by key opinion leaders. Topics scheduled for discussion include: general orthopedics, implants, trauma, deformity correction, primary and revision joint replacement, hip resurfacing, shoulder and elbow surgery, foot and ankle reconstruction, cervical thoracic, and lumbar spine surgery, pediatric orthopaedics, cartilage restoration, osteoporosis, rheumatoid arthritis, fractures, pain management and orthopaedic oncology.

The report will serve as a source of information for a targeted audience of clinicians and professional caregivers engaged in providing assessment, diagnosis, management and treatment regimens for musculoskeletal disorders and trauma. The aim of the report is to assist them in reducing the burden of these conditions upon patients, their families and health systems as a whole, whilst simultaneously improving patient outcomes.

EDITOR

Deanna Wilson is an award-winning London-based freelance editor and journalist. She has been editor of a number of publications, including Pharmaceutical Visions, for the global pharmaceutical industry, the European Journal of Parenteral Sciences, for the UK Parenteral Society, and Pharmaceutical Marketing, for marketeers in the UK industry. Most recently she has launched Women's Health Today, for Sovereign Publications on behalf of the National Association of Primary Care.

EDITORIAL CONTRIBUTORS

Key opinion leaders who have been invited to contribute for the European Musculoskeletal Science & Disease Review to date include:

• Neil P. Thomas, M.D, European Society of Sports Traumatology Knee Surgery and Arthroscopy
• Apostolos Karantanas, European Society for Musculoskeletal Radiology
• Christine Edwards, Information Officer, Arthritis Care
• Lars Lidgen, President elect, International Steering Committee; Bone and Joint Decade
• Konstantinos N Mallizos, President, European Bone and Joint Infection Society
• Ian Winson, President, European Foot and Ankle Society
• Mike Patnick, Head of Research & Education Funding, Arthritis Research Campaign
• Andrea Peace, Senior Information Officer, The Chartered Society of Physiotherapy
• Christopher W Oliver, Consultant Trauma Orthopaedic Surgeon, Orthopaedic Trauma Unit, Edinburgh
• Fares S Haddad, Consultant Orthopaeic Surgeon, University College Hospitals, London
• Damian Griffin, Professor of Trauma and Orthopaedic Surgery, University Hospitals Coventry and Warwickshire NHS Trust
• Niall A K Flynn, Consultant Knee Surgeon, Hampshire, UK
• Ade Adebajo, Consultant Rheumatologist Barnsley Hospitals NHS Foundation Trust
• Robin Butler, Consultant Rheumatologist Robert Jones & Agnes Hunt Orthopaedic Hospital, Oswestry
• Mindy Cairns, Senior Lecturer and Research Lead, School of Paramedic Science, Physiotherapy and Radiography, University of Hertfordshire

CIRCULATION AND READERSHIP

The success of the report can be measured in the scope and depth of the publication's 10,000 readership which spans medical doctors, consultants and surgeons in secondary care settings ranging from general practice to large general hospitals and centres of excellence, including:

• Orthopaedic surgeons
• Orthopaedists
• Heads of Rheumatology
• Heads of Radiology
• Heads of Paediatric Medicine
• Heads of Emergency Medicine
• Heads of Trauma
• Physiotherapists

Copies of the report will be distributed to the following professional associations in September 2008:

• European Federation of National Associations of Orthopaedics and Traumatology
• International Society of Orthopaedic Surgery and Traumatology
• European Society for Musculoskeletal Radiology
• British Society for Skeletal Radiologists
• British Orthopaedic Association
• British Hip Society
• International Osteoporosis Foundation
• British Society for Rheumatology
• International Society for Fracture Repair
• International Steering Committee for Bone and Joint
• European Foot and Ankle Society

Copies of European Musculoskeletal Science & Disease Review are distributed in both print and electronic format.

BENEFITS

• Target senior level physicians and clinicians throughout the UK musculoskeletal field engaged in the diagnosis, treatment and management of musculoskeletal diseases and trauma.
• Reach orthopaedists, orthopaedic surgeons, residents, heads of radiology and physiotherapists.
• Demonstrate your commitment in this therapeutic area by sharing a platform with respected key opinion leaders and thought leaders in this field.
• Increase your share of voice in this growing and competitive marketplace.

PROMOTIONAL MEDIA RATES

• Single page colour: £9,950
• Double page colour: £15,950

*Sponsorship and supplement options available upon request.