OVERVIEW

It is now recognised that health and social care outcomes are interdependent and as a result Integrated Care has become one of the key aspects of health and social care reform in the UK. By closing the gap between health and social care the government and health service is aiming to manage the ever-increasing demands placed on care services more effectively.

The Integrated Care Programme is a national communication platform, produced by Sovereign Publications in association with the National Association Of Primary Care (NAPC). The Integrated Care Programme is specifically designed to help primary, community and secondary care professionals to work on a more collaborative basis with local authorities and other sectors, including social care to develop effective integrated care organisations that provide more personal, responsive care and deliver better outcomes for a local population.

The key objective of The Integrated Care Programme is to inform and influence health and social care professionals at all levels with regard to what they have to do strategically to improve coordination at organisational and service delivery level, provide a person centred approach and improve access to services through the provision of more community based solutions. The programme will also provide practical guidance and outline the steps necessary for the development and implementation of effective Integrated Care Organisations.

This influential platform will also provide a unique link between UK health and community care professionals, local authorities and other sectors, including social care and providers of the products, services and solutions that are of vital importance to ICOs. As a result of its’ ongoing work within the health and social care sector, over the past several years, Sovereign Publications has developed a comprehensive database of primary, community and secondary care professionals, local authorities and other sectors, including social care, who are directly responsible for the ongoing development of Integrated Care Organisations. The Integrated Care Programme, which will be delivered across three key platforms –the Integrated Care Publication, and The ICO Website and the Integrated Care eBook- will provide all participants with a unique opportunity to build the long term and ongoing relationships that are key to making ICOs work.

The Integrated Care Programme will include exclusive and highly topical material from specialists and professionals in health and social care that will provide health and community care professionals, local authorities and social care organisations, with all they need to know about developing effective ICOs. The book will also set out the strategies and practical steps required to realise the full potential of ICOs.

NATIONAL ASSOCIATION OF PRIMARY CARE (NAPC)

The National Association Of Primary Care (NAPC) was formed as the result of a merger between the National Association of Fundholding Practices (NAFP) and the Association of Independent Multifunds (AIM). The organisation, both in its original guise and in its current role, offers support and advice to its members and also holds routine discussions with Ministers for Health and their officials, with a view to influencing policy on the future direction of primary care.

The NAPC believes the future of primary care lies in service redesign, public and patient engagement as well as in the Practice Based Commissioning scheme, which it enthusiastically supports. The Association is heavily involved in meetings with Government to assist in removing some of the barriers to the operation of the scheme, brought about by the reconfiguration of Primary Care Trusts and some of its personalities.

The Integrated Care Programme is a major platform of communication and forms an important part of the Association's ongoing work in informing, exchanging ideas and uniting medical experts in order to raise the standard of healthcare in the UK. The book is specifically designed to provide decision-makers within health and social care with relevant information on the latest developments affecting ICOs.

EDITORIAL CONTRIBUTORS

Authors being invited to contribute editorial include:

• Mark Britnell, Gina Shakespeare and Gary Belfield - Department of Health
• Dr Tim Richardson - Surrey ICO
• Dr Oliver Bernath - IHP
• Rob Shaw - Economic Adviser - Department of Health
• Sir Liam Donaldson - Chief Medical Officer
• David Behan - Director General: Social Care
• Dr. Fiona Adshead
• Dr David Colin-Thome – National Clinical Director for Primary Care
• Professor Sir George Alberti - National Director for Emergency Access and Clinical Director for Service Reconfiguration
• Professor Louis Appleby CBE - National Director for Mental Health
• Professor Dame Carol M Black - National Director for Health and Work
• Professor Roger Boyle CBE - National Director for Heart Disease and Stroke
• Professor Lindsey Davies - National Director of Pandemic Influenza Preparedness
• Professor Bob Fryer CBE - National Director for Widening Participation in Learn
• Dr Rowan Hillson MBE - National Director for Diabetes
• Dr Donal J O'Donoghue - National Clinical Director for Kidney Services
• Professor Mike Richards CBE - National Clinical Director for Cancer
• Mr Chris Rudge - National Clinical Director for Transplant
• Surinder Sharma - National Director for Equality and Human Rights
• Dr Sheila Shribman - National Clinical Director for Children, Young People and Maternity Services
• Nicola Smith - Co-National Director for Learning Disabilities

DISTRIBUTION AND READERSHIP

The key to the success of The Integrated Care Programme publication is the quality of the readership, which is projected at 45,000 health and community care professionals, local authorities and social care organisations. (Publisher’s Survey).

The publication will be distributed on a strictly controlled circulation basis to key decision makers at Local Authorities, Social Services Departments, GP Surgeries, Hospitals, Primary Care Trusts, Strategic Health Authorities, The NHS Executive, and other relevant Health and Social Care Organisations throughout the UK.

Copies of The Integrated Care Programme publication are distributed in both print and electronic format.

NEW CUSTOMER ENQUIRIES

The Integrated Care Programme is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of The Integrated Care Programme publication contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay. Monitor all responses to ensure you receive only genuine qualified enquiries. Send you a summary report of all the responses you have received every quarter so that you can assess the quantity and quality of new business your advertisement has generated.

SEARCH ENGINE MARKETING

The ICO Website provides an excellent platform for health and social care professionals to access the most up to date information about ICOs and provides a unique ongoing link between UK health and social care professionals and providers of the products, services and solutions that are of vital importance to ICOs.

Further, the site is designed to highlight those issues of fundamental importance that will ensure the successful implementation of an integrated approach to health and social care services. A wide range of organisations and service providers within the UK health and social care sector will need to work together to help deliver more personal, responsive care and better health and social care outcomes for a local population. This dedicated ICO Website will form one of the key information platforms to enable health and social care professionals and providers of health and social care services, systems, products and solutions to come together to achieve that objective.

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official ICO Website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the ICO Website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will:-

• Identify the best combination of keywords for your business and create the relevant
• Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.
• As a high-ranking site, GOOGLE regularly visits the ICO Website, thus maintaining your highly-ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

*85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

ADVERTISEMENT PACKAGE

• The reader response service in operation for 12 months after publication
• A strategically placed advertisement in the The Integrated Care Programme publication
• A 600 word company profile in the ICO Website
• A fully guaranteed precisely targeted circulation
• A complimentary copy of The Integrated Care Programme publication.