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GLOBAL PORT SOLUTIONS

OVERVIEW

With markets beginning to stabilise and investor confidence returning, the 2010 economic outlook for the global ports and shipping industry is extremely positive. In anticipation of a significant growth in demand this year and also in order to ‘future proof’ their operational infrastructure, many Port Authorities and Terminal Operators will be investing heavily in new technology in 2010/11. While environmental and security concerns continue to dominate, the Port and Terminal Operators recognise that they also need to invest in other areas in order to ensure that their operations stay competitive and are cost effective, productive and efficient. 

Global Port Solutions helps Port Authorities and Terminal Operators to prepare for the future and adapt their infrastructure by providing an unbiased review of the latest technological developments affecting the industry. The publication draws on the expertise of port directors and terminal operators as well as the industry’s leading solution providers around the globe, to address the key challenges facing the international ports and harbours industry.

The publicatioin provides those individuals who are responsible for the management and operations of port facilities worldwide with the strategic, technical and commercial information that is essential for effective decision making.

With comprehensive coverage of current projects and impartial, in depth analysis of new technologies, Global Port Solutions is required reading for all port and terminal operators.

Editorial Contributors

To ensure that readers receive the most authoritative and objective review of both current and emerging technologies, editorial content for Global Port Solutions is supplied by both port and terminal operators, industry organisations and leading solution providers worldwide.

Key industry organisations that have been invited to contribute editorial include:

Central Dredging Association (CEDA) A non-profit international professional association which provides an independent forum for the exchange of knowledge on dredging techniques, technology and dredged material management for the development of good practice guidance. CEDA facilitates contacts within and outside the dredging community. It enhances the public understanding of dredging. CEDA is open to all those involved in dredging related activity who live or work in Europe, Africa or the Middle East. There are two categories of membership: individual and corporate.

Circulation and Readership

The key to the success of Global Port Solutions is the publication’s comprehensive distribution, which covers major port authorities Port Authorities, Container Terminals, Dry and Liquid Bulk Terminals, Shipping Lines, Freight Forwarders, Ro/Ro and Cruise Operators worldwide.

The readership by job title includes:

Copies of Global Port Solutions are distributed in both print and electronic format.

New Customer Enquiries

Global Port Solutions is designed to provide advertisers with qualified responses from new customers through the following mechanisms:

READER REPLY CARD SERVICE

Each copy of Global Port Solutions contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay. Monitor all responses to ensure you receive only genuine qualified enquiries. Send you a summary report of all the responses you have received every quarter so that you can assess the quantity and quality of new business your advertisement has generated.

SEARCH ENGINE MARKETING

The Internet has become the most important tool for finding information quickly. It is therefore essential that your company achieves high search engine rankings because only the first few results returned by a search engine are ever actually visited. To enable your company to achieve the best possible rankings on GOOGLE – the world’s number one search engine – we will work with you to create a 600 word Profile, optimised for the search engines, which will appear on the official Global Port Solutions website.

All search engine studies have shown that the single most important and reliable method to improve the ranking of your own website is to have links into your site from relevant, highly ranked sites, such as the Global Port Solutions website. Search engine algorithms identify these links, assessing their importance and will reflect this in the subsequent ranking of your website.

To further ensure that you get the maximum amount of targeted traffic to your company’s own website we will: -

• Identify the best combination of keywords for your business and create the relevant <title> and other meta tags based on our research.
• Edit the text of your Profile to ensure the correct balance of keywords for optimal search engine visibility.
• As a high-ranking site, GOOGLE regularly visits the Global Port Solutions website, thus maintaining your highly ranked presence on their search engine.

Aside from driving more targeted traffic to your website, achieving high search engine rankings provides an extremely powerful and cost-effective method of building brand awareness.

*85% of all Internet searches are conducted through GOOGLE.

DIRECT CLIENT CONTACT

Your advertisement will be strategically placed in a pre-agreed position next to relevant editorial within the publication. As a result, readers will be able to get in touch with you directly using the contact information contained in your advertisement. The precisely targeted circulation ensures that you will receive qualified enquiries from genuine buyers.

Advertisement package

• The reader response service in operation for 12 months after publication
• A Search Engine Optimised Company Profile on the official Global Port Solutions website
• A strategically placed advertisement in Global Port Solutions
• A fully guaranteed precisely targeted circulation
• A complimentary copy of Global Port Solutions upon publication

Advertising in Global Port Solutions has become a key component in many companies’ promotional campaigns because of the extended reach and frequency the publication provides.

Benefits – Achieve Your Promotional Objectives & Drive Sales

Advertising in Global Port Solutions has become a key component in many companies’ promotional campaigns because of the extended reach and frequency the publication provides.

The carefully targeted circulation, high levels of ‘pass along readership’ and the fact that people read and refer back to the publication for many months after it is first issued means that your message will make multiple impressions on your target market.

Aside from providing advertisers with direct response and measurable rates of return, participating in the publication can also enable you to achieve other key promotional objectives, which will enable you to achieve more sales.

We can help you:

• Raise awareness of your company and your products and services
• Inform and educate your customers
• Improve brand recognition
• Increase your share of voice in the market
• Create interest in your products
• Trigger a need for your solution
• Show how your product solves a key problem
• Increase traffic to your website
• Achieve high rankings in the search engine results
• Leverage your trade show investments
• Differentiate your products
• Reduce perceived purchase risk
• Explain what level of performance people can expect from your product
• Provide a basis for comparison with competing products/substitute products
• Create a favourable climate for your product
• Reinforce your brand or image
• Reach new markets
• Encourage people to trial your product
• Promote a new or existing product
• Demonstrate the features and benefits of your product
• Show your product as the best alternative in the category
• Ensure your target market gets as much favourable information about your product as possible